Directed by: Buck
Production House: Buck NY
Creative Director: Orion Tait
Executive Producer: Kate Treacy
Producer: Kevin Hall
Lead Art Director: Ben Langsfeld
Art Director: Joshua Harvey
Design: Ben Langsfeld, Joshua Harvey, Thomas Schmid, Mike Lee
Storyboards: Joshua Harvey
CG Supervisor: Joshua Harvey
3D Pipeline Manager: Chris Hendryx
3D Modeling/Layout: David Soto, Scott Hubbard, Arvid Volz, Dan Fine, Adam Pearlman
3D Animation: Joshua Harvey, Jordan Blit, Pete Hamilton, Jason Wolley, Ryan O’Phelan
3D Lighting/Shading: Ylli Orana, Kevin Couture
Lead Composite: Daniel Oeffinger
Composite: Conrad Ostwald, Seth Ricart
Project Name: EDP Brand Re-Launch
Debut Date: July 1, 2011
Main Project Tools: Adobe Illustrator, Photoshop and After Effects; Apple Final Cut Pro; Autodesk Flame
More Info: bit.ly/BNSedp
Advertising Agency: Sagmeister Inc.
Creative Director: Stefan Sagmeister
Senior Art Director: Jessica Walsh
Illustrations: Jessica Walsh, Stephane Elbaz, Xavi Garcia, Michael Freimuth
Production Company: Brand New School
Executive Creative Director: Jonathan Notaro
Art Director: Christopher Palazzo
Executive Producer: Devin Brook
Producer: Derek Macleod
Designers: Robin Greenwood, Caleb Chalter, Phil Intralligi
2D Animators/Compositors: Robin Greenwood, Scott Balles, Andrew Mastrocinque, Hye Sung Park
Additional Artist: Andrew Rothschild
Level 1 Presents the Official Trailer for the 12th annual feature length action ski film!
The earth turns and the sun disappears over the horizon. Flip the switch, and the lights go out. Slumber begins and the mind awakes, taking us to places we’ve never been and witnessing things not yet seen or imagined.
From the enchanted powder forests of Japan, the historic streets of Moscow, to the unthawed mountains of Western America, and everywhere in between — Level 1 invites you into our spectrum of reality to see a succession of images, visions, sounds, and sensations quite unlike those of the conscious world.
Experience it for yourself — our dream, our vision of skiing.
Parker White, Ahmet Dadali, Tom Wallisch, JF Houle, Adam Delorme, Wiley Miller, Tanner Rainville, Alex Bellemare, Mike Hornbeck, Will Wesson, Chris Logan, Niklas Eriksson, Duncan Adams, Josh Bibby, Liam Downey, Logan Imlach and Friends
Proudly Supported By:
Under Armour, Rossignol, Monster Energy, Moment Skis, Skullcandy, Völkl, Freeskier Magazine, Klint Skis, Scott USA, Jiberish, Armada, Downdays.EU, SBC Skier, 4Frnt, Line, Saga, Fat-Ypus, Sweet Protection, and Kombi
Shot on Location in:
Sun Valley, ID
Monashee Powder, BC
Telluride Helitrax, CO
Alpine Meadows, CA
Mammoth Mountain, CA
Valhalla Powdercats, BC
Black Diamond Lodge, Japan
Twin Cities, MN
Park City, UT
The Pool was more than a BMX comp, it was one of the most extra-ordinary gatherings of the BMX community this century.
From the draining of a soon to be demolished local authority swimming pool in Dagenham, East London, into a world class park in less than two weeks was a feat in itself, but to see the diversity and level or riding on display at the launch event was truly remarkable.
40 international riders with a brand new team format saw non-comp riders, veterans, street destroyers and park animals all throw down into something far better than we could have dreamt of.
Dennis Enarson, Chad Kerley, Josh Harrington and Jeremiah Smith
Best Line: (Awarded to Ruben’s team)
Ruben Alcantara, Kevin Kalkoff, Sergio Layos, and Tom Dugan
Best Rider: (Rider’s choice)
Brian Foster – Gap to curved wallride out of the deep end
The Pool is free to ride until the 12th June 2011
Filmed by Peter Adam and Hadrien Picard.
Edited by Hadrien Picard.
Melvin the Magical Mixed Media Machine (or just Melvin the Machine) can be described as a Rube Goldberg machine with a twist. Besides doing what Rube Goldberg’s do best – performing a simple task as inefficiently as possible, often in the form of a chain reaction – Melvin has an identity. Actually, the only purpose of this machine is promoting its own identity.
Melvin takes pictures and makes video’s of his audience which he instantly uploads to his website, facebook and twitter account. Besides that he makes his own merchandise. All of this within 4 minutes of craziness which you just have to witness yourself.
Concept & art direction: HEYHEYHEY | Designteam De Ploeg: HEYHEYHEY, Frank Winnubst, Bas van Hout, Bart Bekker, Jeroen Hezemans, Wouter Corvers, Bram de Vries, Dick Lafeber | Directed & produced by: HEYHEYHEY | Steadicam operator: Joost van Poppel | Focuspuller: Adriaan van de Polder | Boom operator: Andre Philips | Sound mixed by: Bram Meindersma | Editing by: Sander van der Aa | Music: Woody & Paul | Sponsors: MU, The Cre8ion.Lab, De Ploeg, Municipality of Eindhoven.