The Pool was more than a BMX comp, it was one of the most extra-ordinary gatherings of the BMX community this century.
From the draining of a soon to be demolished local authority swimming pool in Dagenham, East London, into a world class park in less than two weeks was a feat in itself, but to see the diversity and level or riding on display at the launch event was truly remarkable.
40 international riders with a brand new team format saw non-comp riders, veterans, street destroyers and park animals all throw down into something far better than we could have dreamt of.
Dennis Enarson, Chad Kerley, Josh Harrington and Jeremiah Smith
Best Line: (Awarded to Ruben’s team)
Ruben Alcantara, Kevin Kalkoff, Sergio Layos, and Tom Dugan
Best Rider: (Rider’s choice)
Brian Foster – Gap to curved wallride out of the deep end
The Pool is free to ride until the 12th June 2011
Filmed by Peter Adam and Hadrien Picard.
Edited by Hadrien Picard.
Melvin the Magical Mixed Media Machine (or just Melvin the Machine) can be described as a Rube Goldberg machine with a twist. Besides doing what Rube Goldberg’s do best – performing a simple task as inefficiently as possible, often in the form of a chain reaction – Melvin has an identity. Actually, the only purpose of this machine is promoting its own identity.
Melvin takes pictures and makes video’s of his audience which he instantly uploads to his website, facebook and twitter account. Besides that he makes his own merchandise. All of this within 4 minutes of craziness which you just have to witness yourself.
Concept & art direction: HEYHEYHEY | Designteam De Ploeg: HEYHEYHEY, Frank Winnubst, Bas van Hout, Bart Bekker, Jeroen Hezemans, Wouter Corvers, Bram de Vries, Dick Lafeber | Directed & produced by: HEYHEYHEY | Steadicam operator: Joost van Poppel | Focuspuller: Adriaan van de Polder | Boom operator: Andre Philips | Sound mixed by: Bram Meindersma | Editing by: Sander van der Aa | Music: Woody & Paul | Sponsors: MU, The Cre8ion.Lab, De Ploeg, Municipality of Eindhoven.
Você quando anda pela rua, não fica flutuando em seus pensamentos?
Comercial feito para a Batelco, pela magnífica Spy Films.
Director: Alex & Steffen
DP: Simon Coull
Line Producer: Peter Oad
Advertising Agency: FP7/BAH, Bahrain
Creative Director: Fadi Yaish
Art Directors: Gautam Wadher, Fadi Yaish
Copywriter: Aunindo Anoop
Senior Acccount Director: Mohammed Sabra
Production House: Spy Films & City Films
Executive Producers: Carlo Trulli, Luc Frappier, Mark Hadif, Joyce Hadif
Postproduction: Unexpected GmbH, Stuttgart
VFX Supervisor: Alex & Steffen
Lead 3D Artists: Sebastian Badea, Jörg Häberle, Harun Celebi, Alexander Kiesl, Marcel Kühn, Stefan Kleindienst, Johannes Wünsch
Lead 2D Artists: Claus Rudolph, Steffen Hacker
Music by: AOC Paris
Abdulla Abu Idrees
Batelco Executive Marketing Manager
Batelco Marketing Campaign Manager