The Pool was more than a BMX comp, it was one of the most extra-ordinary gatherings of the BMX community this century.
From the draining of a soon to be demolished local authority swimming pool in Dagenham, East London, into a world class park in less than two weeks was a feat in itself, but to see the diversity and level or riding on display at the launch event was truly remarkable.
40 international riders with a brand new team format saw non-comp riders, veterans, street destroyers and park animals all throw down into something far better than we could have dreamt of.
Dennis Enarson, Chad Kerley, Josh Harrington and Jeremiah Smith
Best Line: (Awarded to Ruben’s team)
Ruben Alcantara, Kevin Kalkoff, Sergio Layos, and Tom Dugan
Best Rider: (Rider’s choice)
Brian Foster – Gap to curved wallride out of the deep end
The Pool is free to ride until the 12th June 2011
Filmed by Peter Adam and Hadrien Picard.
Edited by Hadrien Picard.
Air date 2nd Feb 2011
Length 30”, 60”
Where shown: UK/EU
Agency EuroRSCG London
Tel number 020 7240 4111
Agency Producer Sophie Horsley
Creatives Ben Clapp (CW) Russell Schaller (AD)
Production Company Blink
Tel number 020 7494 0747
Executive Producer James Bland
Producer Nick Glendinning
Director(s) Lynn Fox
DOP Simon Chaudour
Post Production House Munky
Tel number 020 7494 3777
Post Supervisor Gary Brown
Edit House Final Cut
Tel number 020 7556 6300
Offline Editor Joe Guest
Music Major Tom
Trabalho feito para a BBC Radio 2 pela Brand New School London, feito com uma Canon 5D Mark II e alguns softwares da Adobe.
Project Name: BBC “Electric Proms”
Project Length: :30
Debut Date: 21 Oct. 2010
Toolset: Canon EOS 5D Mark II, Adobe Creative Suite, Autodesk Maya (previs), Adobe After Effects.
More Info: bit.ly/bnsBBCep
Client Company: BBC Radio 2
Head of Marketing: Claire Jullien
Advertising Agency: Fallon
Executive Creative Director: Augusto Sola
Art Director: Gary Anderson
Copy Writer: Tony Miller
Group Account Director: James Townsend
Account Director: Romilly Martin
Agency Planner: Michael Lean
Agency Producer: Natalie Curran
Production Company: Brand New School London
Directors: Jonathan Notaro & Mario Stipinovich
Executive Producer: Kayt Hall
Producers: Kat Harrison, Joanna Yeldham (Red Bee Media)
Director of Photography: Toby Howell
Lead animator: Andy Biddle
Art Director: Andy Kelly
Editor: Jamie Foord
Compositors: Cassiano Prado & David Pocull
Rotoscope Artist: Rebecca Clay
Mix Company: Wave